KFC launched brand their third instalment of its 'BELIEVE' platform - an new chapter that asked the UK one simple question: How Much Do You Believe in Chicken?

All campaign comms featured a mysterious QR code which drove Believers to a cryptic landing page. Here, people could sign up to prove their brief in chicken. We then casted from this pool of believers to compete in our Don’t Crack gameshow later in the year.

Live March - July 2026