Launched the new brand platform for Asahi Super Dry - “Seek What is Unique”.

The brand platform takes inspiration from the beer’s unique super dry taste, while celebrating the originality of modern Japan, and the relentless craft behind the beer. The campaign was incredible journey of collaboration with markets all around the world culminating in a 360 campaign spanning all touch points.

https://creative.salon/articles/features/asahi-havas-super-dry-seek-what-is-unique

Live October 2025